Building An Effective Online Recruitment Strategy

1. Get a "jobs" section in your  corporate website
      
   This is the most important part of all, develop a jobs page on  your company's website. You should place a clear link on the main  page of your website which links to a list of all your current  opportunities.
      
2. Utilise an applicant tracking  system
      
   A good applicant tracking system will allow you to manage a large  volume of applications received online according to your  preferences.  This will save you a lot of time. If you do not  have an application tracking system, you can use websites such as  simplifiedrecruitment.com which will also allow you to broadcast  your vacancies to other recruitment sites and reply to candidates  who are shortlisted or rejected. See our article on  shortlisting.
    
3. Use social media Social media is an excellent way to improve your online strategy.  You will be able to use networks such as twitter, Facebook or  LinkedIn to post jobs. If you have not done it already, it's  advisable to create profiles in these sites and mention your job  openings in your status updates. This will give you additional  applicants as social networking sites have a huge and diverse  member base.  See our article on using social media for  recruitment.
   
   
4. Use targeted Job  Boards
        
   As part of a broader marketing strategy, it is sensible to select  job boards which are relevant to your vacancy and advertise on  them. It may be that you are able to find better quality applicants  from a more niche job website rather than selecting a generic one  however, even within the larger job websites like monster and  totaljobs, each job board will have its own different strengths.  Using an online job marketing website like  simplifiedrecruitment.com will allow you to advertise jobs on  multiple different sites. See our article on job board selection for  more information.
      
5. Reply to applicants  promptly
      
   Make sure you reply to applicants promptly so that they are aware  of their stage in the process. You can use your applicant tracking  system to come up with a set of applicants who qualify for the  interviewing stage. This is where websites like  simplifiedrecruitment.com are handy, allowing you to shortlist and  respond to multiple candidates with relative ease.